Contact:

Kentonia Censey-Smith

Marketing Executive (St.Lucia)

Tel: 720 6800

Email: kentonia.censey-smith@digicelgroup.com

ANOTHER ELECTRIFYING DIGICEL ARC IN THE PARK!!

CASTRIES, ST LUCIA, Friday December 23rd: Digicel, Bigger Better platinum sponsors of the Atlantic Rally for Cruisers 2011 hosted its annual ARC in The Park with one major FREE after work fete on Friday December 9^th at the revamped IGY Rodney Bay Marina. Fun and excitement filled the ARC village as patrons were treated to live band performances, hot DJ’S, live steel pan, spectacular soca artistes and of course FREE giveaways.

From the first ARC in the Park in the past years, Digicel has given its customers and St Lucians a grand event filled with excitement, plenty of food, drink and entertainment. Last week’s After Work Show appealed to all who attended as St Lucia’s very best in calypso and soca performers including Stars Inc, Skip Monday, Superman, Invader, Teddyson John and Ricky T performed on the Digicel ARC stage coupled with other well known artistes. The dynamic DYP Band kept everyone dancing the night away and MC Pringles kept the smiles of Digicel customers and patrons very wide with huge giveaways of CASH, and other great prizes including Blackberry handset, Ipad 2, and grocery vouchers.

As commented by Kerchelle Jn Charles, Marketing Manager, “This year’s ARC in the Park was everything we wanted for St Lucians; a burst of entertainment and splendor for St Lucians and ARC participants alike. Digicel was happy to put on this FREE ARC event and gave all present the chance to relax and de-stress by enjoying the ambiance, great food and entertainment.”

The Digicel ARC in the park event will come alive again in the coming years as Digicel continues to support the Atlantic Rally for Cruisers as part of its Strategic Alliance with the Saint Lucia Tourist Board.

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About Digicel

After ten years of operation, Digicel Group Limited has over 11 million customers across its 31 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.