Castries, St. Lucia, July 3, 2012: Digicel, the Bigger Better Network proud Platinum sponsors of the St. Lucia Carnival Festival for the fifth consecutive year, is ready to paint July 11^th, 2012 red with “Colour me Red”.  One of the premiere and highly anticipated events of the carnival season, Beasejour Cricket Grounds will come alive as Machel Montano HD heats things up, when he takes the stage alongside his HD family and some of the hottest soca and groovy artiste St Lucia has to offer.

As part of the buildup to this year’s carnival celebrations, patrons and carnival lovers from around the globe will enjoy a superb and electrifying soca experience like no other at the BCG.  Triple title holder in Trinidad for Groovy, Road March and Power Soca - singer, Machel Montano HD will headline the Colour Me Red concert for 2012.   Dubbed the “Double M” the audience will enjoy a high energy, exciting, unpredictable and pulsating performances from the likes of Mr. Fete himself, Farmer Nappy and soca songbird Patrice Roberts.

Apart from the HD family of unique entertainers the Bigger Better network is also happy to unveil St Lucian stars such as Superman, Teddyson John, Ricky T, DYP and more as they represent the St Lucian people with great pride as they share the stage with soca royalty.  Tickets are priced at EC$85.00, EC$100.00 at the door and all-inclusive drinks and finger foods VIP packages are priced at EC$200.00 and are available at Steve’s Barber shop, RCI, The Cell, Sunshine Bookshop and Styles 2000.

“We are pleased to partner once again with the Red Unlimited Team for the 2012 Colour Me Red event,” said Holly Hughes-McNamara Country Manager of Digicel.  “Giving St Lucian’s an opportunity to enjoy some of the world’s best soca performers and continuing to invest in the development of the St Lucian carnival product is a commitment that Digicel is steadfast on” she further indicated.

Come support “Colour me Red” next week Wednesday at the Beausejour Cricket grounds at 9 pm with Machel Montano and the HD family.  Get your tickets today as Digicel, the Bigger Better Network will ensure all who attend will come expecting music but leave having the Bigger Better red carnival experience.

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ABOUT DIGICEL

After 11 years of operation, Digicel Group Limited has over 12.8 million customers across its 30 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean. 

Visit www.digicelgroup.com for more information.

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