Contact:

Sergin Joseph

Marketing Executive

Tel: + 1 (758) 456 3400

Sergin.Joseph@digicelgroup.com

DIGICEL IS READY TO PARTY IN DE YARD!

June 23^th, 2010, CASTRIES, ST. LUCIA: Digicel proud platinum sponsors of Saint Lucia Carnival for this year has continues to display its’ true support to Carnival by providing further sponsorship to exciting Carnival events. The Bigger, Better Network and RCI is set to heat up the excitement for Carnival 2k10 with the ultimate after work Friday events– ‘Piton Party In De Yard.’

As hundreds of persons swarmed to the CSA center grounds this past Friday, an energetic boost was injected into their party mood as they were completely entertained. These Friday events will deliver to patrons live performances by the very best Soca and calypso performers from St Lucia.   Persons can come and unwind from the work week stress, as RCI, the CSA Digicel and Piton along with other sponsors make the enjoyment of Carnival accessible to everyone by providing live, high quality, free entertainment in a great location. 

In addition patrons will also be treated to costume displays from the hottest carnival bands and sample some of the best food that you can eat all night long. Customers will also be treated to bonus credit when you top up $10 or more. The biggest uniformed posse is also in for a FREE credit at Piton Party in the Yard. Lots of fantastic giveaways are a must for customers who attend bringing the usual energy that Digicel is reputable for.

As commented by Digicel’s Marketing Manager Kerchelle Jn Charles “Digicel is committed to the development of the St. Lucian culture as this is what identifies us as a people, and we will continue to invest in events such as Piton Party In De Yard which truly promotes our culture.”

Piton Party In De Yard will truly hype the spirit of Carnival and will give back to St. Lucians by stimulating our local culture. It’s ‘our culture, our ting…Nothing Sweeter than That!’ 

ENDS

After nine years of operation, Digicel has 10.7 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand in the 32 markets it operates in, placing these regions at the cutting-edge of wireless communications.

Digicel is incorporated in Bermuda and its Caribbean, Central American and Pacific markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup. And in the Pacific, Digicel is the proud sponsor of several national rugby teams including the Digicel Fiji 7s, Digicel Tonga IkaleTahi 7s and 15s and the Digicel Vanuatu 7s and 15s. Digicel also sponsors the Vanuatu Cricket team.

In 2004, Digicel developed an American Idol-type talent show in the Caribbean – Digicel Rising Stars – to support aspiring young music artists. The annual talent show has spanned the Eastern Caribbean, Jamaica, Haiti and Trinidad & Tobago, ranking as one of the top-rated shows in each market.

Visit www.digicelgroup.com  for more information on Digicel.