Contact:

Sergin Joseph

Marketing Executive

Digicel (St. Lucia) Ltd

1758-456-3400

Sergin.joseph@digicelgroup.com

DIGICEL SUPPORTS THE 2^nd ANNUAL LA PLAS KWEYOL

October 7^th, 2011 CASTRIES, ST. LUCIA Digicel the Bigger, Better Network for the month of October will be joining the St. Lucian public in celebrating everything Kweyol.  Four weeks of fun, excitement and educational sessions on St Lucia’s culture has been promised in the second annual staging of “La Plas Kweyol” which is scheduled to take place in the Castries market.

Traditional and cultural activities highlighting Creole Literacy, song and dance, traditional games and creole cuisine is what will be displayed to the St Lucian public, causing an awakening of their senses. The idea of La Plas Kweyol is to transform the Castries Market into a Cultural Village with appropriate décor and cultural activities that will serve as a time warp into the past. 

Digicel is pleased to be associated with this event as the organizers have ensured young and old can enjoy everything from various quadrille bands around St. Lucia, local drumming groups, story tellers and comedians, poets and school groups just to name a few who will celebrate St Lucia’s four fathers.

Marketing manager for Digicel, Kerchelle Jn Charles commented,” This month long initiative will help give persons the opportunity to be exposed to some of the more traditional aspects of what took place here in St Lucia.  Being able to support this activity is paramount because St. Lucia’s culture is important to us at Digicel”.

ENDS

ABOUT DIGICEL GROUP

After nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.