Contact:

Kentonia Censey

Marketing Executive

Digicel St. Lucia Ltd

Email kentonia.censey@digicelgorup.com

Phone: 1 (758) 720 6800

THE BIGGER BETTER NETWORK’S FREE TALK CONCERT TURNS BLACK FRIDAY INTO RED FRIDAY!

CASTRIES, ST LUCIA, Tuesday 17 February, 2009: There was no indication of a Black Friday on Friday 13^th February, 2009 as Digicel, The Bigger, Better Network launched its new promotion FREE talk.  A  FREE talk concert was held at the grounds of the CSA center where a massive crowd gathered painting the grounds red with their outfits all wanting to take advantage of the new promotion and to be entertained by their favourite local artistes.  Patrons were treated by top local singers which included Ricky T, Herb Black, Teddyson John, Isla Man and Platinum George.  Patrons were treated to prizes which all came in fives as the promotion entitles customers to a ‘Five Day Pass’ of FREE talk.  Digicel customers also enjoyed even more FREE talk with bonus cards given to customers who topped up their handsets.

The Digicel FREE talk plan gives prepaid customers FREE local Digi to Digi calls at a cost of twenty dollars ($20) for five (5) days, with four (4) hours of talk time daily. All Digicel local calls are free within this time. After the service period has expired the customer automatically goes back to the normal billing unless he/she reactivates their service. In order for a customer to activate FREE talk, he/ she would need to dial * 134 # and send to initiate and then follow the prompts until a confirmation message is received.

The launch of FREE talk is another opportunity for Digicel customers to enjoy more free talk -time from their favourite telecommunications provider in St Lucia.  Digicel is committed to keeping customers in touch with friends and family with no hassle to end a call after a few minutes. 

As commented by Keigan Cox, Digicel’s Country Manager, “This new twist of FREE talk gives Digicel customers more freedom to keep in touch with family and friends. This is only the beginning and customers can look forward to more exciting promotions tailored to giving back and rewarding them for their continued loyalty over the coming months.”

Digicel customers have been availing of “Free International” which will continue alongside Loyalty, and also the newly launched Prepaid BlackBerry service.

Visit your nearest Bigger, Better Digicel retail outlet or see press for more details and activate your FREE talk plan today!

ENDS

About Digicel

Since its launch in 2001, Digicel has become the fastest growing mobile telecommunications operator in the Caribbean.  In three years Digicel has become renowned for competitive rates, unbeatable coverage, a wide variety of products and services and state-of-the-art handsets.

By offering innovative mobile services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of mobile communications. 

With the recent achievements of new licenses and acquisitions, Digicel now has operation in over 15 Caribbean countries, covering a total population of 14 million people. Incorporated in Bermuda and currently operating in Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Curaçao, The Cayman Islands, Dominica, Grenada, Jamaica, St Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Digicel looks forward to launching in Trinidad & Tobago and Haiti in the near future. The company also has licenses in St Martin, Guadeloupe, Martinique and St Barths.

Digicel Eastern Caribbean has been created in order to harness the strengths of the operations in the OECS and Barbados and to ensure the effective management of the rapid growth of the business. With this new structure, Digicel will continue to provide the first class cellular service to Barbados and the OECS for which it is now renowned across the Caribbean.

Digicel is headquartered in Kingston, Jamaica, and has approximately 900 employees.  The company is the lead sponsor of Caribbean sports teams including, the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.