Castries, St. Lucia: Saturday, May 21, 2010 –, Digicel St. Lucia has been continuously engaging Facebook fans through constant interactions and exciting giveaways, resulting in an upward growth of over 4000 fans to date on the company’s Fan Page. Fans have been treated to giveaways such as handsets, hundreds of dollars in credit giveaways and tickets to leading St Lucian festivals.

Digicel’s Country Manager Keigan Cox, comments that the company is pleased with the rate of growth they have seen so far on its fan page. “Our fan base has now grown tremendously and we expect to see more growth as we continue to engage our fans and treat them to exciting giveaways. Facebook is an innovative marketing tool that not only gives us the opportunity to interact with our customers in real time, but also to continue to ensure that we deliver the Best Value to our customers”.

Known for its track record of being first to market with several telecommunications innovations, Digicel said it is capitalizing on the fact that even as a small island developing state, a growing portion of the St. Lucia demographics are spending more of their time and attention on social networks including college students, adults, professionals, and many others.   This is an indication that St. Lucians are at the forefront of embracing technology which speaks volumes about our society in terms of education and their openness to explore new phenomenon. 

“As St. Lucia’s bigger better network of choice, we will continue to use social networks as one of the driving marketing tools to help us to create an even stronger bond with our customers across St. Lucia. We will also continue to use these social networks as a social research tool for our marketing campaigns as well as for information dissemination through event calendars, news releases, photos and videos to share with our fans”, closed Keigan.

Persons can become a fan of Digicel St. Lucia by joining http://www.facebook.com/digicelstlucia.

ENDS